Jenna Clarke

Je suis Scanlan: Lisa Wilkinson wants TV hosts to wear the infamous 'penis jacket' on Thursday.

Je suis Scanlan: Lisa Wilkinson wants TV hosts to wear the infamous ‘penis jacket’ on Thursday.

Thought you had seen the last of the “penis jacket”? Think again, the Veronica Corningstone of Australian media, Lisa Wilkinson, has declared she will be flashing it on screen for Today viewers.

Wilkinson took to Twitter on Wednesday afternoon to issue a rallying cry not seen since that fight scene in Anchorman 2 to her “TV host” counterparts, requesting them to not be shy about their sartorial choices on air. Even during family friendly breakfast television.

In a bid to reclaim the Nine exclusive, Wilkinson will wear the $550 crepe jacket with peplum hem and provocative neckline this morning.

But not every Tom, Dick and Harry in TV land has listened. So far only her public broadcasting comrades appear to have gotten the “On Thursdays we wear nutty blazers” obiter dictum.

ABC News 24 reporter Kirsten Aiken replied, “The memo” and retweeted Wilkinson’s wily request.

That escalated quickly: Ten's Natarsha Belling wearing the jacket over the weekend.© UNILAD That escalated quickly: Ten’s Natarsha Belling wearing the jacket over the weekend.